- Use social media networks to personify your brand to reach broader audience.
- To build engagement, trust and reliability, maintain your brand voice across platforms .
- Define your social aesthetic and how each social network will be used to ensure every post/visual aligns with your goals.
- Be consistent across networks.
- To keep audiences regularly engaged with your brand, publish posts at optimum view times (varies per network) .
- Follow the 80/20 rule when deciding what content to post—80% of your content should provide entertainment value or be informative, while 20% should be self-promotional.
- Responsive layout, ensure all content is optimized to be viewed on all smart devices: mobile phones, tablets and computers.
- Research your target audience by A/B testing different types of content to find out what types of content appeal to your audiences.
- Grab your audience’s attention with your image and add copy to further explain your post, attract new followers, increase likes & encourage followers to convert into customers.
- Make posts discoverable with the use of a hashtag.
- Attach a mix of searchable branded, trending & general hashtags.
- Increase engagement by incorporating appropriate tags (people, brands, and geotags) to grow your following.
- Acknowledge and connect with your target audience by replying to comments and other related posts and/or mentions.
- Where it is platform appropriate incorporate Calls to Actions (CTAs) to drive social traffic to your website(s) or campaign(s).
- Use tracking URLs to prove ROI and monitor your social activity that converts into website traffic.
Do you want to know how to implement/improve your social media networks? Let us teach you the best way—contact us today: [email protected]
