Blog - Website Design Company in Aurangabad, Pune

Why local SEO is important?

Local SEO is crucial for various reasons, such as improving visibility in local search results, generating targeted traffic, gaining a competitive edge, enhancing user experience, and building trust and credibility with potential customers. By optimizing your website for local search, you can improve your chances of appearing in the top results for local searches, leading to more website traffic, phone calls, and visits to your physical location. Local SEO helps to target people looking for businesses in a specific geographic area, and this targeted traffic is more likely to convert into customers. It also provides accurate and up-to-date information about your business, improving the user experience for people searching for businesses in your area. Local SEO helps establish trust and credibility with potential customers, showing that your business is active and engaged in the local community. This can be particularly crucial for businesses that rely on local customers, such as restaurants, retail stores, and service providers.

Why WordPress website maintenance is important?

Maintaining your WordPress website is crucial for various reasons:

Security: Since WordPress is a widely-used content management system, it is often targeted by hackers. By performing regular maintenance on your WordPress website, you can identify and address any security vulnerabilities in a timely manner, thereby minimizing the risk of hacking and data breaches.
Performance: Regular maintenance can help improve your website's speed and performance, resulting in a better user experience. This can involve optimizing images, cleaning up your database, and updating plugins and themes to ensure that they are compatible with the latest version of WordPress.

Search engine optimization: Regular maintenance can help boost your website's search engine rankings. This can be achieved by updating content, optimizing images, and improving the speed and performance of your site.
User experience: A well-maintained WordPress website is more likely to offer a positive user experience, leading to greater engagement and customer satisfaction.
Backup and recovery: Regular maintenance involves regularly backing up your website, which is essential in the event of data loss or corruption. This ensures that you can quickly and easily recover from any disaster or data breach.

In conclusion, regular maintenance of your WordPress website is essential for ensuring security, performance, search engine optimization, user experience, and backup and recovery.

Click here to start your website maintenance

15 Social Media Marketing Tips

Use social media networks to personify your brand to reach broader audience.
To build engagement, trust and reliability, maintain your brand voice across platforms .
Define your social aesthetic and how each social network will be used to ensure every post/visual aligns with your goals.
Be consistent across networks.
To keep audiences regularly engaged with your brand, publish posts at optimum view times (varies per network) .
Follow the 80/20 rule when deciding what content to post—80% of your content should provide entertainment value or be informative, while 20% should be self-promotional.
Responsive layout, ensure all content is optimized to be viewed on all smart devices: mobile phones, tablets and computers.
Research your target audience by A/B testing different types of content to find out what types of content appeal to your audiences.
Grab your audience’s attention with your image and add copy to further explain your post, attract new followers, increase likes & encourage followers to convert into customers.
Make posts discoverable with the use of a hashtag.
Attach a mix of searchable branded, trending & general hashtags.
Increase engagement by incorporating appropriate tags (people, brands, and geotags) to grow your following.
Acknowledge and connect with your target audience by replying to comments and other related posts and/or mentions.
Where it is platform appropriate incorporate Calls to Actions (CTAs) to drive social traffic to your website(s) or campaign(s).
Use tracking URLs to prove ROI and monitor your social activity that converts into website traffic.

Do you want to know how to implement/improve your social media networks? Let us teach you the best way—contact us today: [email protected]

What is a Local Citation?

A local citation is any online mention of the your local business details like name, address, and phone number (NAP). These citations are posted on local business directories, on websites and apps, and on social platforms. Because of this mentions Internet users get the help to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy.

Local citation contains following components,

Business categories
Hours of operation
Driving directions
Business description
Images
Videos
Payment forms accepted
Geo-coordinates
Reviews
Owner responses
Taglines
Links to social and other forms of media
Email addresses
Fax numbers
Alternate phone numbers
Attributes

Citation are categories as, Structured Citations (A structured citation is your business information (NAP) on a business listing directory.) and Unstructured Citations(unstructured citation is your business information (NAP) on any other site that’s not specifically a business listing directory.)

Citations help search engines, like Google and Bing to verify that your business exists. When multiple sources have the same information about your business, it signals to search engines that your business is legitimate.

Acronym and Meaning

ACRONYM	MEANING
A
AJAX	Asynchronous Javascript and XML
AOV	Average order value
API	Application Program Interface
AR	Augmented reality
AS	Article Submission
ASP	Application service provider
ASP.NET	A program that runs insidee IIS which allows web programmers to build dynamic websites on Microsoft servers.
ATD	Agency trading desk
AV	AltaVista
B
B2B	Business to Business
B2C	Business to Consumer
BH	Blackhat
BHW	Blackhat world
BL	Backlink
BR	Bounce rate
C
ccTLD	country code top-level domain
CAPTCHA	Completely Automated Public Turing Test to Tell Computers and Humans Apart
CF	Citation flow
CGI	Common Gateway Interface
CLV	Customer lifetime value
CMS	Content Management System
COA	Cost of Acquisition
CPA	Cost Per Acquisition
CPC	Cost per Click
CPI	Cost Per Impression
CPL	Cost Per Lead
CPT	Cost Per Thousands
CPO	Cost Per Order
CPV	Cost Per View
CR	Conversion rate
CRM	Customer relationship management
CRO	Conversion Rate Optimization
CSE	Comparison Shopping Engine/Custom Search Engine
CSS	Cascading Style Sheets
CTA	Call to Action
CTR	Click-through rate
CX	Customer experience
D
DC	Data Center
DFO	Data Feed Optimization
DKI	Dynamic Keyword Insertion
DLP	Directory Listings Page
DLR	Deep Link Ratio
DMCA	Digital Millennium Copyright Act
DMOZ	Directory – Mozilla
DMP	Data management platform
DNS	Domain name system
DR	Domain Ranking
DR	Direct response
DRP	Directory Results Pages
DS	Directory Submission
DSP	Demand-side platform
DSRP	Directory Search Results Page
E
ECPC	Enhanced Cost Per Click
EMD	Exact Match Domain
EPC	Earnings per click
EPT	Earnings per thousand
ERD	Education referring domains
ESP	Email service provider
F
FBML	Facebook Markup Language
FCP	Frequently Cached Page
FFA	Free For All Pages
FTP	File transfer protocol
G
G+	Google Plus
GA	Google Analytics
GAP	Google Advertising Professional
GAS	Guaranteed Article Submission
GDS	Guaranteed Directory Submission
GIS	Google Image Search
GIY	Google It Yourself
GRD	Government referring domains
GSC	Google Search Console
GTM	Google Tag Manager
GUI	Graphical user interface
GWT	Google Webmaster Tools
GYM	Google Yahoo MSN
H
H1	Level 1 heading markup
H2	Level 2 heading markup
H3	Level 3 heading markup
H4	Level 4 heading markup
H5	Level 5 heading markup
HREF	Hypertext Reference
HML	Hypertext Markup Language
HTTP	HyperText Transfer Protocol
HTTPS	Hypertext Transfer Protocol Secure
I
IBL	In Bound Links
IDF	Inverse Document Frequency
IFTTT	If this than that
IM	Internet Marketing
IP	Internet Protocol (Address)
ISP	Internet Service Providers
J
JGI	Just Google It
L
LB	Link Building
LPO	Landing Page Optimization
LSA	Latent Semantic Analysis
LSEO	Local SEO
LSI	Latent Semantic Indexing
LTKW	Long Tail keyword
LTV	Lifetime value
M
MCP	Moderately Cached Page
MFA	Made For Advertising
MQL	Marketing qualified Lead
MTP	Meta Tags Optimization
MVT	Multivariate testing
N
NAP	Name Address Phone Number
NSEO	Negative SEO
O
OBL	Outbound Link
ODP	Open Directory Project
ORM	Online Reputation Management
OS	Operating system (sometimes this is used for 'open source')
OSE	Open Site Explorer
OWBL	One Way Back Link
P
P4P	Paid For Placement
PBN	Private Blog Network
PDF	Portable Document Format
PFI	Pay For Inclusion
PFL	Paid For Listings
PFP	Pay for Performance
PHP	Hypertext Preprocessor
PPC	Pay Per Click
PPCSE	Pay Per Click Search Engine
PPL	Pay Per Lead
PPR	Pay Per Rank
PPS	Pay Per Sale
PR	Press Release
PR	Page Rank
PV	Pageviews
Q
QA	Quality assurance
QS	Quality score
R
RD	Referring Domains
RFI	Request for information
RI	Regular index
RM	Reputation management
ROI	Return on Investment
RON	Run of network
ROR	Ruby on Rails
ROS	Run of site
RSS	Really Simple Syndication or Rich Site Summary
RTD	Real time data
RLT	Regional Long Tail
S
SAAS	Software as a service
SB	Social Bookmarking
SD	Semantic Distance
SE	Search Engine
SEM	Search Engine Marketing
SEO	Search engine optimisation
SEOP	Search Engine Optimization Performance
SEP	Search Engine Positioning
SER	Search Engine Ranking
SERM	Search Engine Results Management
SERP	Search Engine Results Page
SES	Search Engine Strategies
SEW	Search Engine Watch
SI	Supplemental Index
SLA	Service level agreement
SLA	Service level agreement
SME's	Small And Medium-Sized Enterprises
SMM	Social Media Marketing
SMO	Social media optimisation
SMP	Social media platform
SNS	Social Networking Service
SQL	Sales qualified lead
SRM	Search Reputation Management
SSR	Server Side Includes
SSL	Secure Sockets Layer
SSP	Supply-side platform
STW	Search The Web
SWL	SiteWide Link
T
TBPR	Toolbar PageRank
TF	Trust Flow
TF-IDF	Term frequency-inverse document frequency
TLD	Top level domain
TLP	Top Level Page
TOS	Terms of service
TR	Trust Rank
TSETSB	The Search Engine That Spam Built
TTF	Topical Trust Flow
U
UCD	User-centric design
UI	User interface
UR	Url Ranking
URL	Uniform Resource Locator
USP	Unique Selling Point
USP	Unique selling proposition
UTM	Urchin Tracking Module
UV	Unique visitor
UE	User experience
V
VA	Virtual Assistant
VPS	Visual-block Page Segmentation
VOD	Video on demand
W
W3C	World Wide Web Consortium
WH	Whitehat
WMT	Web Master Tools
WMB	Webmaster World
WMM	Word of mouth marketing
WWW	World Wide Web
WYSIWYG	What you see is what you get
X
XHTML	Extensible HyperText Markup Language
XML	Extensible Markup Language
Y
Y!	Yahoo!
YTT	Year Two Thousand
YOY	Year on year
YTD	Year to date
Numbers
301	Resource Moved Permanently (A permanent redirect code to a new domain or location)
302	Resource Moved Temporarily (A temporary redirect code to a new domain or location)
401	Unauthorized Access to Resource (requires authentication)
403	Forbidden (Access not allowed (server understood the request but refuses to fulfill it))
404	Resource (page) not found
503	The server is unavailable (usually a temporary response due to overloading or maintenance)

Backlink Checker Tools : Free & Paid

SEMRUSH: Most popular with multiple features
AHrefs: Recommended for link detox
OpenLinkProfiler
BuzzSumo
Open Site Explorer
OpenLinkProfiler:

Google One to get more out of Google

Google introduced “Google One”, a plan that gives you expanded storage and freedam to share your plan upto 5 family members. Over the past few months, people with Google Drive paid plans have been upgraded to Google One. And starting today, people in the U.S. can choose to upgrade to Google One and over the next few weeks other part of the world.

Google One gives you more storage across Drive, Gmail, and Photos. With plenty of space, your most important memories and files are stored safely in the cloud and available on all your devices. They have improved the price of plans and added new plan options, so you can find one that works for you.

What is Local SEO?

If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. But even if your not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that area. This is what we call “local SEO.”

What is PPC?

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

what is SERP?

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.

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