| ACRONYM | MEANING |
|---|---|
| A | |
| AJAX | Asynchronous Javascript and XML |
| AOV | Average order value |
| API | Application Program Interface |
| AR | Augmented reality |
| AS | Article Submission |
| ASP | Application service provider |
| ASP.NET | A program that runs insidee IIS which allows web programmers to build dynamic websites on Microsoft servers. |
| ATD | Agency trading desk |
| AV | AltaVista |
| B | |
| B2B | Business to Business |
| B2C | Business to Consumer |
| BH | Blackhat |
| BHW | Blackhat world |
| BL | Backlink |
| BR | Bounce rate |
| C | |
| ccTLD | country code top-level domain |
| CAPTCHA | Completely Automated Public Turing Test to Tell Computers and Humans Apart |
| CF | Citation flow |
| CGI | Common Gateway Interface |
| CLV | Customer lifetime value |
| CMS | Content Management System |
| COA | Cost of Acquisition |
| CPA | Cost Per Acquisition |
| CPC | Cost per Click |
| CPI | Cost Per Impression |
| CPL | Cost Per Lead |
| CPT | Cost Per Thousands |
| CPO | Cost Per Order |
| CPV | Cost Per View |
| CR | Conversion rate |
| CRM | Customer relationship management |
| CRO | Conversion Rate Optimization |
| CSE | Comparison Shopping Engine/Custom Search Engine |
| CSS | Cascading Style Sheets |
| CTA | Call to Action |
| CTR | Click-through rate |
| CX | Customer experience |
| D | |
| DC | Data Center |
| DFO | Data Feed Optimization |
| DKI | Dynamic Keyword Insertion |
| DLP | Directory Listings Page |
| DLR | Deep Link Ratio |
| DMCA | Digital Millennium Copyright Act |
| DMOZ | Directory – Mozilla |
| DMP | Data management platform |
| DNS | Domain name system |
| DR | Domain Ranking |
| DR | Direct response |
| DRP | Directory Results Pages |
| DS | Directory Submission |
| DSP | Demand-side platform |
| DSRP | Directory Search Results Page |
| E | |
| ECPC | Enhanced Cost Per Click |
| EMD | Exact Match Domain |
| EPC | Earnings per click |
| EPT | Earnings per thousand |
| ERD | Education referring domains |
| ESP | Email service provider |
| F | |
| FBML | Facebook Markup Language |
| FCP | Frequently Cached Page |
| FFA | Free For All Pages |
| FTP | File transfer protocol |
| G | |
| G+ | Google Plus |
| GA | Google Analytics |
| GAP | Google Advertising Professional |
| GAS | Guaranteed Article Submission |
| GDS | Guaranteed Directory Submission |
| GIS | Google Image Search |
| GIY | Google It Yourself |
| GRD | Government referring domains |
| GSC | Google Search Console |
| GTM | Google Tag Manager |
| GUI | Graphical user interface |
| GWT | Google Webmaster Tools |
| GYM | Google Yahoo MSN |
| H | |
| H1 | Level 1 heading markup |
| H2 | Level 2 heading markup |
| H3 | Level 3 heading markup |
| H4 | Level 4 heading markup |
| H5 | Level 5 heading markup |
| HREF | Hypertext Reference |
| HML | Hypertext Markup Language |
| HTTP | HyperText Transfer Protocol |
| HTTPS | Hypertext Transfer Protocol Secure |
| I | |
| IBL | In Bound Links |
| IDF | Inverse Document Frequency |
| IFTTT | If this than that |
| IM | Internet Marketing |
| IP | Internet Protocol (Address) |
| ISP | Internet Service Providers |
| J | |
| JGI | Just Google It |
| L | |
| LB | Link Building |
| LPO | Landing Page Optimization |
| LSA | Latent Semantic Analysis |
| LSEO | Local SEO |
| LSI | Latent Semantic Indexing |
| LTKW | Long Tail keyword |
| LTV | Lifetime value |
| M | |
| MCP | Moderately Cached Page |
| MFA | Made For Advertising |
| MQL | Marketing qualified Lead |
| MTP | Meta Tags Optimization |
| MVT | Multivariate testing |
| N | |
| NAP | Name Address Phone Number |
| NSEO | Negative SEO |
| O | |
| OBL | Outbound Link |
| ODP | Open Directory Project |
| ORM | Online Reputation Management |
| OS | Operating system (sometimes this is used for 'open source') |
| OSE | Open Site Explorer |
| OWBL | One Way Back Link |
| P | |
| P4P | Paid For Placement |
| PBN | Private Blog Network |
| Portable Document Format |
|
| PFI | Pay For Inclusion |
| PFL | Paid For Listings |
| PFP | Pay for Performance |
| PHP | Hypertext Preprocessor |
| PPC | Pay Per Click |
| PPCSE | Pay Per Click Search Engine |
| PPL | Pay Per Lead |
| PPR | Pay Per Rank |
| PPS | Pay Per Sale |
| PR | Press Release |
| PR | Page Rank |
| PV | Pageviews |
| Q | |
| QA | Quality assurance |
| QS | Quality score |
| R | |
| RD | Referring Domains |
| RFI | Request for information |
| RI | Regular index |
| RM | Reputation management |
| ROI | Return on Investment |
| RON | Run of network |
| ROR | Ruby on Rails |
| ROS | Run of site |
| RSS | Really Simple Syndication or Rich Site Summary |
| RTD | Real time data |
| RLT | Regional Long Tail |
| S | |
| SAAS | Software as a service |
| SB | Social Bookmarking |
| SD | Semantic Distance |
| SE | Search Engine |
| SEM | Search Engine Marketing |
| SEO | Search engine optimisation |
| SEOP | Search Engine Optimization Performance |
| SEP | Search Engine Positioning |
| SER | Search Engine Ranking |
| SERM | Search Engine Results Management |
| SERP | Search Engine Results Page |
| SES | Search Engine Strategies |
| SEW | Search Engine Watch |
| SI | Supplemental Index |
| SLA | Service level agreement |
| SLA | Service level agreement |
| SME's | Small And Medium-Sized Enterprises |
| SMM | Social Media Marketing |
| SMO | Social media optimisation |
| SMP | Social media platform |
| SNS | Social Networking Service |
| SQL | Sales qualified lead |
| SRM | Search Reputation Management |
| SSR | Server Side Includes |
| SSL | Secure Sockets Layer |
| SSP | Supply-side platform |
| STW | Search The Web |
| SWL | SiteWide Link |
| T | |
| TBPR | Toolbar PageRank |
| TF | Trust Flow |
| TF-IDF | Term frequency-inverse document frequency |
| TLD | Top level domain |
| TLP | Top Level Page |
| TOS | Terms of service |
| TR | Trust Rank |
| TSETSB | The Search Engine That Spam Built |
| TTF | Topical Trust Flow |
| U | |
| UCD | User-centric design |
| UI | User interface |
| UR | Url Ranking |
| URL | Uniform Resource Locator |
| USP | Unique Selling Point |
| USP | Unique selling proposition |
| UTM | Urchin Tracking Module |
| UV | Unique visitor |
| UE | User experience |
| V | |
| VA | Virtual Assistant |
| VPS | Visual-block Page Segmentation |
| VOD | Video on demand |
| W | |
| W3C | World Wide Web Consortium |
| WH | Whitehat |
| WMT | Web Master Tools |
| WMB | Webmaster World |
| WMM | Word of mouth marketing |
| WWW | World Wide Web |
| WYSIWYG | What you see is what you get |
| X | |
| XHTML | Extensible HyperText Markup Language |
| XML | Extensible Markup Language |
| Y | |
| Y! | Yahoo! |
| YTT | Year Two Thousand |
| YOY | Year on year |
| YTD | Year to date |
| Numbers | |
| 301 | Resource Moved Permanently (A permanent redirect code to a new domain or location) |
| 302 | Resource Moved Temporarily (A temporary redirect code to a new domain or location) |
| 401 | Unauthorized Access to Resource (requires authentication) |
| 403 | Forbidden (Access not allowed (server understood the request but refuses to fulfill it)) |
| 404 | Resource (page) not found |
| 503 | The server is unavailable (usually a temporary response due to overloading or maintenance) |
